Magnabilities

The idea was born: In 2008, Susan invited neighbors Brent & Kari over to share an idea.

She had a fishing line around her neck and a washer hanging from it as her pendant. Susan began to move a magnetic insert off and on the washer. She then asked, "What do you guys think?".......

At this time, the three of us had been faced with extreme personal hardships both financially and otherwise. With families to support, we were up against a wall and literally had no choice but to make this bright idea work. After getting a few "less than perfect" prototypes together and setting up craft show booths wherever we could find a good deal, we began to sell–one necklace at a time. No employees, no sick leave, no benefits, no salary, no guarantees, no turning back. We were "all in" having no idea what we were in for.